Strategic and data driven influencer campaigns
Influencer marketing is today’s buzzword, and there are many that would like a piece of the cake. But what does it take, where do you start and how do you ensure that you get your money’s worth? The questions are many and so are the answers.
In UP agency we have many years experience, and we have followed the development closely and thus have great insights into the do’s and don’ts. We design a specific action plan, that will meet you where you are, so we generate the most value for your marketing dollars.
All influencers are recruited on the background of our unique data insights from our third party data tool, that gives a whole nother foundation to design the best strategy, and completely different parameters to measure the success of the campaign. Results we know is a demand from the management.
Influencer marketing is not a miracle cure, and the first step is about adjusting your expectations. But with this marketing form you can create a deeper relationship with your customers, increase the awareness of your brand or products and, long term, increase your sales. It’s all about the right strategy with a focus on data and frequency.
UP Agency handles all stages in a campaign. We recruit and qualify interesting influencers, and negotiate better prices and more delivery. UP Agency provides contracts, briefs, campaign management and in depth evaluations with full transparency in relation to the campaign performance. See us as an extended arm, that quality ensures during the whole process. We save you from internal wear and tear so you can use your precious time where you are the strongest.
”UP Agency has delivered high professionalism and expertise in several influencer campaigns together with us at CULT A/S. UP Agency’s professionalism is crucial for our success working with influencer marketing and their approach to this is a key reason why we at CULT chose UP Agency as a partner”
Martin Andersen, Digital Marketing Manager, CULT A/S